Jan Idelman

Finally, something we can really wrap our heads…and our fingers…around. In “The Science of Retweeting”, Hubspot viral marketing scientist Dan Zarella has gotten the art of tweeting down to a science, and with great certainty can predict not only what words are most likely to be retweeted, but the best day and time to send out the 140-character missive.

Writing the perfect press release.  We’ve all been there.  Or those of us in PR have been there.  The blank screen.  The blinking cursor.  A new client.  An important product launch.  A major event.  Whatever the case, or occasion, the press release is dress to impress–for the subject and the audience.  The press release backs up [...]