As a public relations practitioner, I am constantly on the look-out for ways to cut through the clutter to garner attention and measurable results for clients.
Start by identifying what’s unique and special about your business/practice/product. In the case of holistic veterinarian Dr. Carol Falck, the answer is just about everything.
If you’re as fortunate as I am to have extraordinary material [...]
How do you listen? Used to be the obvious answer: with your ears. Today, you listen online with your eyes. You monitor what’s being said about your brand by keeping a close eye on all the sites you can, and then some. Read voraciously on all topics social media. Become the expert on your brand’s [...]
It’s a given that social media is rapidly taking its place at the public relations table alongside traditional media. Some say the old is being replaced by the new. But, wait, not so fast. If you sift through your bag of traditional techniques, you’re bound to find many that translate beautfiully into the new social media language.
Sure you [...]