How do you listen? Used to be the obvious answer: with your ears. Today, you listen online with your eyes. You monitor what’s being said about your brand by keeping a close eye on all the sites you can, and then some. Read voraciously on all topics social media. Become the expert on your brand’s [...]
It’s a given that social media is rapidly taking its place at the public relations table alongside traditional media. Some say the old is being replaced by the new. But, wait, not so fast. If you sift through your bag of traditional techniques, you’re bound to find many that translate beautfiully into the new social media language.
Sure you [...]
What if Ted Murphy and Company (Carey, Ashley, to name but a few) gave a party and everybody came? Well, at least hundreds of people came. That’s happening this weekend in Orlando and they are to be congratulated on a conference chock-full of rock star speakers, worthwhile content and great attendees. Much has already been [...]
Finally, something we can really wrap our heads…and our fingers…around. In “The Science of Retweeting”, Hubspot viral marketing scientist Dan Zarella has gotten the art of tweeting down to a science, and with great certainty can predict not only what words are most likely to be retweeted, but the best day and time to send out the 140-character missive.
I could have started blogging yesterday. Or last week. Or last month. Or last year. Or back when Chris Brogan started journaling. But I was too busy toiling away at “traditional” marketing to begin chipping away at it. I did have one of the first live webcams around in the early 90’s, so I think [...]